Le Rouge Avant-Garde
L’Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick ($13.99 for 0.06 oz.) is a rich, medium-dark red with neutral-to-cool undertones and a matte finish.
- Opaque pigmentation
- Smooth, velvety texture that was forgiving of lip texture
- Applied evenly, comfortable to apply and to wear
- Long-wearing (7 hours, plus stain, but not 16-hours as marketed), non-drying
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NARS Inappropriate Red (P, $26.00) is lighter (95% similar).
- Anastasia Primary #3 (Vol. 1) (PiP, ) is warmer (95% similar).
- NARS Dragon Girl (P, $34.00) is cooler (95% similar).
- Giorgio Armani Lucky Red (403) (P, $38.00) is lighter (95% similar).
- NARS Don't Stop (P, $26.00) is warmer (95% similar).
- Maybelline Red for Me (P, $7.49) is cooler (95% similar).
- MAC Viva Glam 26 (LE, $19.00) is warmer (95% similar).
- ColourPop Trust Me (P, $6.00) is warmer (95% similar).
- Revlon Lip Boom (P, $12.39) is lighter, warmer (90% similar).
- NARS Riot (LE, $27.00) is warmer (90% similar).
Formula Overview
$13.99/0.06 oz. - $233.17 Per Ounce
The formula is supposed to have "16 hour" wear with a "matte" finish that isn't "flat" and leaves lips "feeling comfortable." The lipstick was very pigmented, and the texture, while delivering a matte finish, felt smooth, velvety, and comfortable to apply as the lipstick glided across my lips without tugging at all.
I was impressed by how even and forgiving the finish was, though, as often silicone-heavy matte lipsticks can pill or emphasize lip texture (dimethicone is the first ingredient in this formula). It was fairly transfer-resistant, though it did break down more readily as soon as one ate a meal, so it tended to last as long as the time between application and one's next meal.
So, as a result, the only downside was that it was not a product that--realistically--lasted 16 hours, which I'd consider needing to make it past at least one meal well enough to endure until the next meal... at least.
There was a sweet, slightly powdery floral scent but no discernible taste. I did feel like the scent was more subdued than L'Oreal's scent typically is.
Browse all of our L'Oreal Colour Riche Intense Volume Matte Lipstick swatches.
Ingredients
Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Phenyl Trimethicone, Tridecyl Trimellitate, Hydrogenated Polyisobutene, Hydrogenated Jojoba Oil, Dimethicone Crosspolymer, Isostearyl Isostearate, Kaolin, Paraffin, Isohexadecane, Nylon-12, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Polyethylene, Argania Spinosa Kernel Oil, Synthetic Wax, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Isopropyl Titanium Triisostearate, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Serica Powder/Silk Powder/Poudre De Soie, Perlite, Alumina, Citronellol, Trihydroxystearin, Limonene, Geraniol, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Benzyl Alcohol, Sodium Hyaluronate, Magnesium Silicate, Silica, Tocopherol, Tin Oxide, Glucomannan, Parfum/Fragrance. May Contain (+/-): Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica, Ci 77891/Titanium Dioxide, Ci 15850/Red 7, Ci 15985/Yellow 6 Lake, Ci 45410/Red 28 Lake, Ci 19140/Yellow 5 Lake, Ci 45380/Red 22 Lake, Ci 42090/Blue 1 Lake. Fil N281335/1
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Le Rouge Avant-Garde
PPermanent. $13.99.
Le Plum Dominant
L’Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick ($13.99 for 0.06 oz.) is a rich, reddish-burgundy with cooler undertones paired with a matte finish.
- Nearly opaque pigmentation
- Smooth, velvety texture that was forgiving of lip texture
- Applied evenly, comfortable to apply and to wear
- Long-wearing (7 hours, plus stain, but not 16-hours as marketed), non-drying
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Bite Beauty Espresso Brava (P, $28.00) is cooler (95% similar).
- MAC Diva (P, $19.00) is warmer (95% similar).
- ColourPop Payasa (P, $6.50) is cooler (90% similar).
- Lancome Mademoiselle Lupita (507) (P, $32.00) is lighter, cooler (90% similar).
- ColourPop Main Character (LE, $9.00) is lighter, cooler (90% similar).
- Revlon In the Zone (P, $12.39) is lighter, warmer (90% similar).
- YSL Peculiar Pink (05) (P, $39.00) is cooler (90% similar).
- ColourPop LBD (LE, $10.00) is cooler (90% similar).
- Bite Beauty Mulberry (P, $28.00) is lighter, cooler (85% similar).
- Guerlain Black Red (910) (P, $34.00) is cooler (85% similar).
Formula Overview
$13.99/0.06 oz. - $233.17 Per Ounce
The formula is supposed to have "16 hour" wear with a "matte" finish that isn't "flat" and leaves lips "feeling comfortable." The lipstick was very pigmented, and the texture, while delivering a matte finish, felt smooth, velvety, and comfortable to apply as the lipstick glided across my lips without tugging at all.
I was impressed by how even and forgiving the finish was, though, as often silicone-heavy matte lipsticks can pill or emphasize lip texture (dimethicone is the first ingredient in this formula). It was fairly transfer-resistant, though it did break down more readily as soon as one ate a meal, so it tended to last as long as the time between application and one's next meal.
So, as a result, the only downside was that it was not a product that--realistically--lasted 16 hours, which I'd consider needing to make it past at least one meal well enough to endure until the next meal... at least.
There was a sweet, slightly powdery floral scent but no discernible taste. I did feel like the scent was more subdued than L'Oreal's scent typically is.
Browse all of our L'Oreal Colour Riche Intense Volume Matte Lipstick swatches.
Ingredients
Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Phenyl Trimethicone, Tridecyl Trimellitate, Hydrogenated Polyisobutene, Hydrogenated Jojoba Oil, Dimethicone Crosspolymer, Isostearyl Isostearate, Kaolin, Paraffin, Isohexadecane, Nylon-12, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Polyethylene, Argania Spinosa Kernel Oil, Synthetic Wax, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Isopropyl Titanium Triisostearate, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Serica Powder/Silk Powder/Poudre De Soie, Perlite, Alumina, Citronellol, Trihydroxystearin, Limonene, Geraniol, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Benzyl Alcohol, Sodium Hyaluronate, Magnesium Silicate, Silica, Tocopherol, Tin Oxide, Glucomannan, Parfum/Fragrance. May Contain (+/-): Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica, Ci 77891/Titanium Dioxide, Ci 15850/Red 7, Ci 15985/Yellow 6 Lake, Ci 45410/Red 28 Lake, Ci 19140/Yellow 5 Lake, Ci 45380/Red 22 Lake, Ci 42090/Blue 1 Lake. Fil N281335/1
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Le Plum Dominant
PPermanent. $13.99.
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Rouge Avant-Garde Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
L'Oreal Le Plum Dominant Colour Riche Intense Volume Matte Lipstick
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