Willa
Benefit Willa WANDERful World Silky-Soft Powder Blush ($29.00 for 0.21 oz.) is a medium pink with subtle, warm undertones and a satin sheen–glow without overt shimmer particles.
- Medium to opaque coverage, not quite as buildable as marketed
- Smooth, velvety, and finely-milled without being too firm or too powdery
- Applied evenly and seamlessly on skin, almost blended itself
- Long-wearing (8 hours)
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Hourglass Surreal Effect (LE, $40.00) is less shimmery (90% similar).
- MAC Look Don't Touch (LE, $31.00) is less shimmery, darker, cooler (90% similar).
- Clinique Blush Pop (LE, $21.00) is less shimmery, lighter, cooler (90% similar).
- Dior Rose Baiser (361) (P, $46.00) is less shimmery, darker, cooler (90% similar).
- Mented Cosmetics Pinky Promise (P, $22.00) is less shimmery, darker (90% similar).
- Clinique Heather Pop (P, $21.00) is more shimmery, darker, cooler (90% similar).
- Stellar Beauty Beam (P, $25.00) is less shimmery, darker, cooler (90% similar).
- Tarte Amp (-, ) is more shimmery, darker, cooler (90% similar).
- MAC Dipped in Stars (LE, $31.00) is more shimmery, darker, cooler (85% similar).
- Hourglass Vivid Flush (LE, $40.00) is more shimmery, darker, cooler (85% similar).
Formula Overview
$29.00/0.21 oz. - $138.10 Per Ounce
The WANDERful World Blush formula is supposed to have a "silky-soft" texture that is "buildable, blendable" and feel "weightless" on the skin. The range featured finishes from matte to shimmer with less-intense variations in-between. They described the effect as "soft-focus, airbrushed," and I think that was the one aspect that stood out to me (without even having read the description) was how smooth, seamless, and soft the blushes sat on my skin.
They were medium to mostly opaque, buildable in pigmentation and felt very intuitive to use. I could use a lighter hand for sheerer coverage, a heavier hand for higher coverage, or easily build and blend to desired opacity in a way that felt quite forgiving. The consistency was finely-milled, smooth, and easy to pick up with smaller, larger, feathery, and denser brushes.
The formula lasted eight to nine hours on me with some of the richer/deeper hues with slight shimmer seeming to last a bit longer compared to the very light and more matte shades.
Browse all of our Benefit WANDERful World Silky-Soft Powder Blush swatches.
Ingredients
SYNTHETIC FLUORPHLOGOPITE, MICA, ZINC STEARATE, LAURYL DIMETHICONE, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINA, VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, DEHYDROACETIC ACID, TRIETHOXYCAPRYLYLSILANE, PARFUM (FRAGRANCE), PEARL POWDER, STEARIC ACID, LAURETH-4, AQUA (WATER), TOCOPHEROL. [+/- CI 77891 (TITANIUM DIOXIDE), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES), CI 15850 (RED 6, RED 7 LAKE)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Willa
PPermanent. $29.00.
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
Benefit Willa WANDERful World Silky-Soft Powder Blush
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