Moira Sonder, Ego, Top Notch, Main Character Diamond Daze Liquid Shadow Reviews & Swatches

Sonder

Moira Sonder Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) seemed to have a more translucent base chocked full of iridescent sparkle that danced between copper, coral, pink, and green-gold. It had a shiny, metallic finish despite drying down fully.

Sheer coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View All Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

Morphe Liberation (LE, ).
Terra Moons Powdered Sugar (P, $8.00).
Huda Beauty Neon Green #5 (LE, ).
Urban Decay Leo (LE, $19.00).
Urban Decay Switchback (LE, $19.00).
Urban Decay Cosmic (P, $22.00).
ColourPop Pop Off (LE, $4.50).
Terra Moons Selene (P, $8.00).
NABLA Cosmetics Alaska (PiP, ).
MAC Sparktacular (LE, $21.00).

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

The formula is supposed to have "no fallout" and will not crease while "glid[ing] on effortlessly." There did not seem to be a specific callout with respect to opacity, and the actual opacity ranged from sheer to more opaque with most being semi-sheer. The brand's promotional swatches/demo images showed the shades as fully opaque in coverage, though.

The consistency was very watery initially; thin, fluid, and on the more watery side so that it was hard to apply the product evenly. I tried to use my fingertips but found that my fingertips seemed to absorb the formula and caused it to dry down faster, which turned it into a gummy consistency--this was even harder to manipulate and even out! I would recommend a larger, flat synthetic brush or the included doe-foot applicator.

I found the formula to be particularly difficult and inconsistent to work with, and I think it would be best for someone who would use the shades as a sheer wash of color and is not particularly concerned for a 100% perfect evenness or layered over another eyeshadow. They have some tremendous sparkle and shine, so I can see some people loving them for real-life use.

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Calcium Sodium Borosilicate, Glycerin, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Silica, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) :Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ammonium Ferrocyanide (CI 77510).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Sonder

PPermanent. $8.50.

Product

Pigmentation

Texture

Longevity

3.5

Application

52%

Total

Ego

Moira Ego Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium copper with moderate, warm undertones and a glittery finish.

Semi-sheer to medium coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View All Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

Stila Sunset Fire (LE, $24.00).
Urban Decay Maiden (LE, ).
Lancome Midnight Haze (LE, $19.00).
MAC Shiver of Delight (LE, $18.00).
ColourPop Stargirl (LE, $6.00).
Sephora Demanding (31) (P, $9.00).
Too Faced Sweet Spot (P, $22.00).
ColourPop 20 Something (P, $4.50).
Wet 'n' Wild Nude Awakening #10 (PiP, ).
Viseart Suede (PiP, ).

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Mica, Glycerin, Polyethylene Terephthalate, Calcium Sodium Borosilicate, PVP, Polyacrylamide, Acrylates Copolymer, C13-14 Isoparaffin, Phenoxyethanol, Laureth-7, Tin Oxide, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Metallic Silver (CI 77820), FD&C Red No.40 Al Lake (CI 16035).

Ego

PPermanent. $8.50.

C-

Product

Pigmentation

Texture

Longevity

3.5

Application

70%

Total

Top Notch

Moira Top Notch Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a light-medium copper with warmer, reddish undertones and lighter gold and copper sparkle throughout.

Sheer coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View All Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

ColourPop Wocka Wocka (LE, $6.00).
NARS Sunstorm (LE, $19.00).
Huda Beauty Sand Haze #1 (PiP, ).
ColourPop Save It For Later (P, $4.50).
Terra Moons Harvest (P, $8.00).
ColourPop It's My Party (LE, $6.00).
ColourPop Au Team (LE, $4.50).
Urban Decay Hold 'Em (PiP, $19.00).
Too Faced Glitter Donut (LE, $16.00).
Tarte Jewel (LE, ).

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Calcium Sodium Borosilicate, Glycerin, Polyethylene Terephthalate, PVP, Mica, Polyacrylamide, Acrylates Copolymer, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, Aluminum, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Iron Oxides (CI 77491), Metallic Silver (CI 77820), Titanium Dioxide (CI 77891).

Top Notch

PPermanent. $8.50.

Product

Pigmentation

Texture

Longevity

Application

58%

Total

Main Character

Moira Main Character Diamond Daze Liquid Shadow ($8.50 for 0.1 oz.) is a medium peach with warmer, more golden undertones and fine sparkle that was a mix of pink and gold.

Semi-sheer to medium coverage (marketed as opaque)
Thin, more watery feel
Became gummy as it dried down (do not blend/mess with during this stage)
Hard to manipulate/get even
Best applied as a sheerer layer, do not build up
Long-wearing (10 hours without creasing/fallout)

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View All Dupes

These are the dupes the editor has pulled but not yet rated and officially entered.

Dior New Look #2 (PiP, ).
MAC Shook My Snow Globe (LE, $17.00).
Sephora Power (P, $10.00).
Bobbi Brown Sunstone (LE, $38.00).
Huda Beauty Toffee Brown #2 (PiP, ).
ColourPop Falling Up (LE, $6.00).
Rare Beauty Clarity (LE, ).
Natasha Denona Faye (279M) (PiP, $29.00).
Urban Decay Angel Fire (PiP, $19.00).
MAC La-di-da (LE, ).

Formula Overview

$8.50/0.1 oz. - $85.00 Per Ounce

Once on, they were crease- and fade-resistant and did not have fallout for 10 hours, as they did fully dry down, but they easily removed with water.

Note: some shades contain plastic (PET) glitter.

Browse all of our Moira Diamond Daze Liquid Shadow swatches.

Ingredients

Water, Calcium Sodium Borosilicate, Glycerin, Silica, PVP, Polyacrylamide, C13-14 Isoparaffin, Phenoxyethanol, Tin Oxide, Laureth-7, MAY CONTAIN/PEUT CONTENIR/PUEDE CONTENER (+/-) : Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).