Urban Decay The 405 & Flower District Vice Hydrating Lipsticks Reviews & Swatches

The 405

Urban Decay The 405 Vice Hydrating Lipstick Urban Decay The 405 Vice Hydrating Lipstick ($19.00 for 0.11 oz.) is a medium-dark, slightly muted red with subtle, cool blue undertones and a glossy finish. It had nearly opaque pigmentation paired with a smooth, creamy texture that was moderately emollient and felt like a gel-balm hybrid. The formula sat well on my lips and smoothed out some of my lip lines. It stayed on well for four hours and felt moisturizing over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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Estee Lauder Boldface (P, $32.00) is cooler (95% similar).
Maybelline On Fire Red (DC, $7.99) is lighter (95% similar).
Chanel No. 01 (LE, $38.00) is more shimmery, less glossy (95% similar).
Pretty Vulgar Blood Flower (P, $24.00) is more shimmery, cooler, less glossy (95% similar).
Bobbi Brown Imperial Red (P, $37.00) is cooler (95% similar).
Tom Ford Beauty Jasmin Rouge (P, $55.00) is more shimmery, cooler (95% similar).
Tom Ford Beauty Sonja (LE, $36.00) is lighter (95% similar).
MAC Life's Blood (DC, $21.00) is more shimmery, cooler (95% similar).
Chanel Magic (128) (P, $40.00) is more shimmery, cooler (95% similar).
Guerlain Rouge Saphir (821) (DC, $58.00) is more shimmery, cooler (90% similar).

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Formula Overview

$19.00/0.11 oz. - $172.73 Per Ounce

The formula is supposed to be "super-pigmented," "hydrating," and "long-lasting." There are three finishes: cream, matte, and shine, and the way they feel, apply, and wear does depend on the finish, so I've broken the overview down by finish.

The Matte finish is comparable to the original Comfort Matte finish in the Vice Lipstick formula. They have a creamy, smooth consistency that has more of a satin finish than a true matte finish. They will wear down to more of a semi-matte to matte finish as some of the shine gets worn down. They were typically opaque, fairly forgiving of imperfections on the lips, and wore between four and six hours. There were a couple shades, usually on the lighter end of the color spectrum, that were more prone to settling into my lip lines.

There were a few shades in the Matte finish that were true mattes and were more of a traditional matte, though still smooth and emollient enough to apply without tugging, but they were thinner and a touch "clingy" in comparison (just not to the point of emphasizing lip texture or being uncomfortable to wear).

The Cream finish is comparable to the original Cream finish in the Vice Lipstick formula. The texture was smooth, more like a gel-cream, as it was dense and lightly tacky, so it glided better once it warmed up against my lips. What I've always enjoyed--and enjoy about the reformulation--is the texture helps keep the color in place, make it appear smoother and sit better on my lips, while still giving lots of shine. These shades were semi-opaque to opaque in coverage and wear time around four to five hours.

The Shine finish is most comparable to the original Sheer finish in the Vice Lipstick formula, but to me, these were less comparable than the other two finishes. The Shine finish is a very smooth, gel-like balm that has a lot of glide, no tackiness, and is very glossy. They are almost easy to over-apply as they are so soft and creamy (also why they come in the slim tube to prevent the lipstick from breaking at the base). These shades were more semi-opaque to mostly opaque with some translucency. They lasted around two to four hours.

The majority of the shades were hydrating, though a few of the truer matte shades were more non-drying. There was no discernible scent or taste.

Browse all of our Urban Decay Vice Hydrating Lipstick swatches.

Ingredients

Isononyl Isononanoate, Octyldodecanol, Oleyl Erucate, Silica, Phenyl Trimethicone, Ci 77891/Titanium Dioxide, Polyethylene, Sesamum Indicum Seed Oil/Sesame Seed Oil, Paraffin, Peg-45/Dodecyl Glycol Copolymer, Alumina, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Dimethicone, Kaolin, Synthetic Wax, Ci 15850/Red 7, Disteardimonium Hectorite, Ci 19140/Yellow 5 Lake, Tocopheryl Acetate, Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ci 77499/Iron Oxides, Aluminum Hydroxide, Persea Gratissima Oil/Avocado Oil, Isopropyl Palmitate, Isopropyl Myristate, Triethoxycaprylylsilane, Aloe Barbadensis Leaf Extract, Tocopherol, Hydrogenated Palm Glycerides Citrate, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract. (D268223/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

The 405

PPermanent. $19.00.

Rec'd

A-

9.5

Product

Pigmentation

9.5

Texture

8.5

Longevity

Application

92%

Total

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Flower District

Urban Decay Flower District Vice Hydrating Lipstick Urban Decay Flower District Vice Hydrating Lipstick ($19.00 for 0.11 oz.) is a brighter, medium-dark orange-coral with a hint of pink-red paired with a glossy, cream finish. It had semi-opaque pigmentation that applied fluidly and evenly across my lips, though a little bit of product settled into my lip lines.

The shine camouflaged the settling in person and seemed to soften and smooth out as it wore on. It wore well for three and a half hours and felt hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

YSL Coral Aviator (81) (P, $38.00) is lighter, warmer (90% similar).
Charlotte Tilbury Happipetal (P, $34.00) is lighter (90% similar).
Charlotte Tilbury Romance Kiss (P, $34.00) is cooler (90% similar).
Tom Ford Beauty Benedetta (LE, $36.00) is more shimmery, lighter, more muted (85% similar).
Urban Decay Wired (DC, $18.00) is lighter (85% similar).
Tom Ford Beauty Charles (P, $36.00) is more shimmery, lighter, less glossy (85% similar).
Makeup Geek Giddy (P, $15.00) is lighter, cooler (80% similar).