Sin
Urban Decay Sin 24/7 EyeshadowUrban Decay Sin 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, pinky-peach base with lighter, almost peachy-beige pearl that gave it a soft sheen. It had opaque color coverage in a single layer, which applied well to bare skin with a smooth, even laydown of product.
The texture was slightly thinner, but it was smooth, soft, and easy to pick up with a dry brush. This shade lasted nicely for eight hours before fading a bit. It seemed slightly warmer in overall tone compared to the original shade.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sephora Feather (PiP, ) is lighter (95% similar).
- Morphe Obsessed (LE, ) is more shimmery, lighter, cooler (95% similar).
- Tarte Seashell (LE, ) is more shimmery, lighter, cooler (90% similar).
- Chanel Scintillance (804) (P, $36.00) is darker, cooler (90% similar).
- theBalm D2 (LE, $16.00) is more shimmery, lighter (90% similar).
- Anastasia Boli (LE, $12.00) is lighter, cooler (90% similar).
- Chanel Tisse d'Automne #2 (P, ) is more shimmery, lighter (90% similar).
- Urban Decay Last Sin (LE, $19.00) is more shimmery, darker, warmer (90% similar).
- Dior Silver Highlighter (PiP, ) is lighter, cooler (90% similar).
- City Color Bubble Bath (P, $6.99) is more shimmery, darker, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Caprylic/Capric Triglyceride, Ci 77891 / Titanium Dioxide, Ci 77491 / Iron Oxides, Zinc Stearate, Ci 77007 / Ultramarines, Ci 77742 / Manganese Violet, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77499 / Iron Oxides, Ci 77492 / Iron Oxides, Silica, Tin Oxide, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Sin
PPermanent. $19.00.
Virgin
Urban Decay Virgin 24/7 EyeshadowUrban Decay Virgin 24/7 Eyeshadow ($19.00 for 0.06 oz.) has a light, warmer beige base with a satin finish. It had opaque color coverage with a soft, lightly powdery texture that was slightly thinner and drier to the touch than some of the other shades in the range, though more consistent with the lighter-hued eyeshadows in the formula. The color stayed on decently for seven and a half hours on me before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Pretty Vulgar Wink (PiP, ) is lighter (95% similar).
- Urban Decay Standoff (PiP, $19.00) is less shimmery, darker (95% similar).
- Buxom Gilt Trip (LE, $12.00) is darker, cooler (90% similar).
- Wet 'n' Wild Not a Basic Peach #5 (PiP, ) is more shimmery (90% similar).
- Makeup Geek Vanilla Bean (DC, $6.00) is less shimmery, warmer (90% similar).
- LORAC Navy #1 (LE, $19.00) is more shimmery, lighter, warmer (85% similar).
- Wet 'n' Wild Hooked on Vinyl #2 (PiP, ) is more shimmery, lighter, warmer (85% similar).
- Kat Von D Crosses (LE, ) is less shimmery, lighter (85% similar).
- Urban Decay Ounce (PiP, $19.00) is more shimmery, lighter, warmer (85% similar).
- MAC Overdressed (LE, $23.00) is more shimmery, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Talc, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Boron Nitride, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Ci 77499 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Virgin
PPermanent. $19.00.
Fix
Urban Decay Fix 24/7 EyeshadowUrban Decay Fix 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, peachy brown with warm undertones and a matte finish. It was incredibly powdery and drier to the touch, which resulted in sheer color payoff that was not buildable. There was a noticeable amount of fallout during application, and even over primer, it was a disappointment. It lasted for six hours, at best, before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Viseart Brioche (Warm Mattes #5) (P, ) is more shimmery, more pigmented, cooler (90% similar).
- MAC Layin' Low (P, $23.00) is darker, cooler (90% similar).
- Make Up For Ever M647 Speculoos (P, $17.00) is darker, more pigmented (90% similar).
- NABLA Cosmetics Halftime (PiP, $8.00) is darker, more pigmented, cooler (90% similar).
- Too Faced Strip Poker (PiP, $16.00) is lighter (90% similar).
- Kat Von D Sage (Base) (PiP, ) is more pigmented (90% similar).
- Natasha Denona Tamarind (LE, ) is more pigmented (90% similar).
- Sydney Grace Toffee (P, $5.00) is darker, more pigmented (90% similar).
- ColourPop Pink Slip (LE, $4.50) is darker, more pigmented, cooler (85% similar).
- Sydney Grace Treehopper (LE, $5.00) is lighter, more muted, more pigmented (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77499 / Iron Oxides, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Talc, Alumina, Zinc Stearate, Cellulose, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Fix
PPermanent. $19.00.
Tease
Urban Decay Tease 24/7 EyeshadowUrban Decay Tease 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light-medium taupe with neutral undertones and a matte finish. The texture was somewhat powdery and thinner, which resulted in more semi-opaque coverage that was blendable but hard to build up. It started to fade visibly after seven hours of wear, which made it one of the shorter-wearing shades in the range. The color was much grayer and less mauve than the previous release.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Tease (DC, $19.00) is cooler (95% similar).
- ColourPop Python (LE, $4.50) is lighter, warmer (95% similar).
- Urban Decay Laredo (PiP, $19.00) is darker, cooler (90% similar).
- Bad Habit Lunar (PiP, ) is cooler (90% similar).
- Marc Jacobs Beauty Feel (LE, ) is more muted (85% similar).
- ColourPop Bould Type (PiP, $4.50) is darker, cooler (85% similar).
- ColourPop Epic (LE, $4.50) is lighter, cooler (80% similar).
- MAC Quarry (P, $17.00) is lighter, cooler (80% similar).
- ColourPop Lil Dipper (LE, $4.50) is lighter, cooler (80% similar).
- ColourPop Friend Owl (LE, $4.50) is lighter, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Talc, Ci 77742 / Manganese Violet, Ci 77891 / Titanium Dioxide, Mica, Ci 77499 / Iron Oxides, Ci 77492 / Iron Oxides, Zinc Stearate, Caprylic/Capric Triglyceride, Ci 77491 / Iron Oxides, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Tease
PPermanent. $19.00.
Half Baked
Urban Decay Half Baked 24/7 EyeshadowUrban Decay Half Baked 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light, golden copper with strong, warm undertones and a metallic sheen. The consistency felt more loosely-pressed in the pan, so it did not lay as smoothly on my skin without being pressed and patted onto it or applied with a dampened brush.
There was also light fallout during application as well. It had opaque pigmentation that stayed on nicely for eight hours before fading a bit. The color was very comparable to past releases.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Olive Blend #1 (LE, ) is warmer (95% similar).
- Tom Ford Beauty Suspicion #2 (PiP, ) is warmer (95% similar).
- Urban Decay Half Baked (DC, $19.00) is lighter, warmer (95% similar).
- MAC Creative Copper (PiP, $17.00) is more shimmery, lighter (90% similar).
- LORAC Amber (LE, $19.00) is more shimmery, darker (90% similar).
- Viseart Limoncello (LE, ) is more shimmery, warmer (90% similar).
- Natasha Denona Cool Bronze (31M) (PiP, $29.00) is more shimmery, darker, warmer (90% similar).
- Anastasia Amber (P, $12.00) is lighter (90% similar).
- Sephora Some Like It Dot (LE, ) is more shimmery, darker, warmer (90% similar).
- Sydney Grace Suntan (DC, $8.00) is more shimmery, darker, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Ci 77491 / Iron Oxides, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77499 / Iron Oxides, Talc, Caffeine, Boron Nitride, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Half Baked
PPermanent. $19.00.
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Sin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Virgin 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Fix 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Tease 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
Urban Decay Half Baked 24/7 Eyeshadow
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