Free Bird
Urban Decay Free Bird 24/7 EyeshadowUrban Decay Free Bird 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium-dark, pinky-lavender with warmer undertones and barely-there, cooler violet pearl. It had mostly opaque, buildable color coverage with a soft, slightly thinner consistency with some slip. It applied better with a fingertip or a flat, firm brush and pressed and patted on rather than swept on. The edges were blendable, though, and the color didn’t start to fade until after seven and a half hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Baby Roo (P, $5.00) is more shimmery (90% similar).
- ColourPop Double Date (PiP, $4.50) is more shimmery (90% similar).
- Huda Beauty Purple Haze #6 (PiP, ) is darker (90% similar).
- Urban Decay Cyber Punk (PiP, $19.00) is cooler (90% similar).
- Urban Decay Coax (LE, $19.00) is more shimmery, lighter, cooler (90% similar).
- Sephora Faerie (PiP, ) is cooler (90% similar).
- ColourPop Neutrino (P, $4.50) is darker (90% similar).
- Too Faced Trixie (LE, $16.00) is more shimmery (90% similar).
- Urban Decay Paranoia (LE, $19.00) is more shimmery, lighter (85% similar).
- Becca Abalone (LE, ) is more shimmery, lighter, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Zinc Stearate, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Talc, Ethylene/Acrylic Acid Copolymer, Ci 77891 / Titanium Dioxide, Ci 77492 / Iron Oxides, Ci 77742 / Manganese Violet, Ci 77491 / Iron Oxides, Sodium Dehydroacetate, Ci 77499 / Iron Oxides, Phenoxyethanol, Sorbic Acid, Caffeine, Cellulose, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Free Bird
PPermanent. $19.00.
Set List
Urban Decay Set List 24/7 EyeshadowUrban Decay Set List 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a medium purple with subtle, warmer pink undertones and flecks of cooler sparkle over a more frosted finish. The consistency felt slightly thicker, denser, and was harder to pick up evenly with a brush, so it tended to apply more smoothly with a dampened brush or a fingertip. It had opaque pigmentation in a single layer, which stayed on decently for eight hours but there was light fallout from the inclusion of larger sparkles.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Magnetic (PiP, $20.00) is more shimmery, warmer (90% similar).
- Dior Plum Tulle #3 (PiP, ) is less shimmery, darker (90% similar).
- Huda Beauty Electric #2 (PiP, ) is more shimmery, lighter (90% similar).
- NABLA Cosmetics Craving (PiP, ) is more shimmery, warmer (90% similar).
- Sydney Grace Saturn (P, $5.00) is less shimmery, darker, warmer (90% similar).
- Viseart Coy #8 (LE, ) is more shimmery, lighter (85% similar).
- BH Cosmetics Foil Eyes 2 #26 (PiP, ) is more shimmery, darker, warmer (85% similar).
- Anastasia Shookington (LE, $12.00) is lighter, cooler (85% similar).
- Sydney Grace You, Only Better (P, $6.00) is more shimmery, darker, warmer (80% similar).
- MAC Wishful Thinking (LE, $25.00) is more shimmery, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, Alumina, Ci 77492 / Iron Oxides, Boron Nitride, Ci 19140 / Yellow 5 Lake, Ci 77491 / Iron Oxides, Silica, Aluminum Hydroxide, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 42090 / Blue 1 Lake, Ci 77510 / Ferric Ferrocyanide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Set List
PPermanent. $19.00.
Ride
Urban Decay Ride 24/7 EyeshadowUrban Decay Ride 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep burgundy with subtle, warm undertones and a satin finish. The texture was smooth, moderately dense but finely-milled and easy to pick up with a dry brush. It had opaque color payoff that adhered evenly to bare skin and blended out well along the edges. There were signs of fading present after eight hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- L'Oreal Smoldering Plum (P, $7.99) is more shimmery, darker, cooler (95% similar).
- Melt Cosmetics Lost Control (PiP, ) is more shimmery, darker, warmer (90% similar).
- NARS Not for Sale (LE, $25.00) is more shimmery, lighter (90% similar).
- Dior New Look #3 (PiP, ) is darker, cooler (90% similar).
- Dose of Colors Hot Mesh (P, $20.00) is more shimmery, warmer (90% similar).
- Dior Black Night #3 (LE, ) is darker (90% similar).
- ColourPop Sing (LE, $4.50) is more shimmery (90% similar).
- Pat McGrath Metropolis (LE, $25.00) is more shimmery, warmer (90% similar).
- Sydney Grace Your Best (PiP, $6.00) is more shimmery, cooler (85% similar).
- Fenty Beauty Nuts N Dates (PiP, ) is more shimmery, lighter, warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77499 / Iron Oxides, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Talc, Alumina, Zinc Stearate, Cellulose, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Ride
PPermanent. $19.00.
Charged
Urban Decay Charged 24/7 EyeshadowUrban Decay Charged 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep blue with strong, cool undertones and a pearly sheen. It was richly pigmented with a moderately dense, slightly thicker consistency that applied best with a pressing/patting motion or else there was light fallout and some unevenness. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Dior Rivage #5 (LE, ) is more shimmery, lighter (90% similar).
- MAC A Sprinkle of Blues #3 (PiP, $21.00) is more shimmery, warmer (90% similar).
- Bad Habit Euphoria (PiP, ) is more shimmery, cooler (90% similar).
- Viseart Neptune (GPV2 #19) (LE, ) is more shimmery, lighter (90% similar).
- Melt Cosmetics King Stud (PiP, ) is lighter (90% similar).
- Juvia's Place Cleopatra (P, ) is more shimmery, warmer (90% similar).
- Tarte Dark Seas (P, $14.00) is more shimmery, darker (90% similar).
- Natasha Denona Electrick (364M) (LE, $29.00) is more shimmery, lighter (90% similar).
- MAC Tonight's Temptation #1 (LE, $21.00) is more shimmery, warmer (90% similar).
- Clionadh Ursa (P, $5.00) is more shimmery, lighter (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Ci 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Talc, Ci 42090 / Blue 1 Lake, Zinc Stearate, Ci 77510 / Ferric Ferrocyanide, Alumina, Sodium Dehydroacetate, Ci 77288 / Chromium Oxide Greens, Phenoxyethanol, Sorbic Acid, Ci 19140 / Yellow 5 Lake, Tin Oxide, Caffeine, Cellulose, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Charged
PPermanent. $19.00.
Float
Urban Decay Float 24/7 EyeshadowUrban Decay Float 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a brighter, medium blue-teal with cooler undertones and a smooth, metallic finish. It had opaque color coverage in a single layer with a lightly creamy, moderately dense consistency that wasn’t too firmly nor too softly-pressed into the pan. The eyeshadow applied evenly to bare skin and blended out without difficulty. It stayed on nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- NARS Break It Up (LE, $25.00) is more shimmery, darker (95% similar).
- BH Cosmetics Club Tropicana #26 (LE, ) is more shimmery, darker (95% similar).
- Rare Beauty Elevate (LE, ) is more shimmery, darker, warmer (95% similar).
- Make Up For Ever D236 Lagoon Blue (DC, $21.00) is more shimmery, warmer (90% similar).
- JD Glow Peacock (P, $7.50) is more shimmery, lighter (90% similar).
- ColourPop Cielo (LE, $6.00) is more shimmery, warmer (90% similar).
- Urban Decay Deep End (DC, $19.00) is more shimmery, darker (90% similar).
- Urban Decay Fringe (DC, $19.00) is more shimmery, darker, warmer (90% similar).
- Sydney Grace Joyful Day (P, $6.00) is more shimmery, darker, warmer (90% similar).
- Urban Decay Amp (LE, ) is lighter (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Oryza Sativa Extract / Rice Extract, Ci 77491 / Iron Oxides, Ci 77891 / Titanium Dioxide, Calcium Sodium Borosilicate, Ci 77499 / Iron Oxides, Zinc Stearate, Talc, Cellulose, Ci 77288 / Chromium Oxide Greens, Sodium Dehydroacetate, Ci 77510 / Ferric Ferrocyanide, Phenoxyethanol, Tin Oxide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Float
PPermanent. $19.00.
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Free Bird 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Set List 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Ride 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Charged 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
Urban Decay Float 24/7 Eyeshadow
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